MANILA, Philippines -- The Call Center Association of the Philippines (CCAP) is reorganizing itself to respond to pressures coming from the local inflation, currency exchange fluctuation, and the continuing pressure to become profitable amid increasing competition, an executive said Wednesday.

CCAP, which represents the local call center industry, is forming new groups within the organization that will focus on doing research and tackle "special concerns" on the impact of the currency exchange fluctuation on the local outsourcing industry, said Raffy David, director and head of events and membership of CCAP, in an interview.

"We're creating new committees to address information gaps within the organization," added David who is director for marketing and quality assurance of Pilipinas Teleserv.

One of the studies that CCAP aims to do relates to health and wellness issues among call center agents, David said. The call center industry, which employs around 200,000 Filipinos, is increasingly becoming the target of criticism because of supposed stressful working environments.

The study, David stressed, will look into the myths and the real score about the health and wellness issues in the local call center industry compared with other industries, he said.

David said that CCAP has named committee heads for "profitability" and "reorganization."

The profitability committee will focus on studying the impact of the currency exchange fluctuation and how the local industry can mitigate its negative effects on local operations.

On the other hand, David said the profitability committee also wants to study the "salary ceilings" in the local industry.

CCAP will also have a committee on reorganization that will study how the industry group can respond to new concerns. The objective of this committee is to professionalize CCAP, added David.