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Celebrity endorsers still no match for family, friends–survey

Paid endorsers like Anne Curtis still hold some sway in buying decisions.  But according to the survey by research firm Effective Measure, Filipinos still mostly rely on people they know and trust when choosing brands of detergent, shampoo and other consumer goods.

They are paid millions as product endorsers, but Philippine celebrities are no match for family members and close friends in influencing consumer behavior and buying patterns on the Internet, a new survey has shown.

Posted: December 6th, 2012 in Headlines,Internet,Latest Technology Stories | Read More »

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