TikTok is adding automatic subtitles to videos | Inquirer Technology
Close  

TikTok is adding automatic subtitles to videos

/ 09:32 PM April 08, 2021
tiktok subtitles

Image: TikTok via ETX Daily Up

TikTok now offers automatic subtitling of videos. This new feature, for the moment reserved to a few users, promises more accessibility for deaf or hard of hearing people to enjoy the application.

“Inclusivity is important because when people feel included, they’re more comfortable expressing themselves and engaging with their community,” explains TikTok. The Chinese platform is asserting the importance of captioning by launching its new feature: auto captions. From now on, creators will be able to automatically generate the text spoken in their video and modify the content as needed by editing their video on the app.

ADVERTISEMENT

The function is only available in American English and Japanese for the moment. TikTok said that other languages will be offered in the coming months. While this option is convenient for users who are hard of hearing, users without hearing problems will be able to disable subtitles in the “Share” panel of the video.

The success of subtitling

FEATURED STORIES

On TikTok, subtitles have already been widely used by creators via the text function in the video editor. For some, the objective is to make their content accessible to the hearing-impaired, while others take advantage of this trend to improve their chances of being proposed by the algorithm. The Chinese platform tends to propose videos containing text in the “For You” feed, which selects content according to the user’s profile.

“We’re currently undertaking an accessibility assessment to identify additional areas for improvement, and we’re increasing our outreach to organizations and communities with disabilities on TikTok to uplift their voices and make changes that better serve us all,” TikTok asserts.

Subtitles allow all users to continue watching a video without having to put the sound on, and thus spend more time on the application.

TikTok launched a “text to speech” function in December 2020. A useful option for blind and visually impaired users that allows in this case to convert text into audio using a synthetic voice. JB

RELATED STORIES:

Mark Zuckerberg uses WhatsApp rival Signal, leaks show

Teen saves fellow TikTok user after seeing accident on livestream

TOPICS: audio, inclusivity, Languages, subtitles, Tiktok
Read Next
Don't miss out on the latest news and information.

Subscribe to INQUIRER PLUS to get access to The Philippine Daily Inquirer & other 70+ titles, share up to 5 gadgets, listen to the news, download as early as 4am & share articles on social media. Call 896 6000.

For feedback, complaints, or inquiries, contact us.


© Copyright 1997-2021 INQUIRER.net | All Rights Reserved

We use cookies to ensure you get the best experience on our website. By continuing, you are agreeing to our use of cookies. To find out more, please click this link.