Saturday, October 20, 2018
Close  
  • share this

Facebook dating service rolling out in Colombia

/ 10:28 AM September 22, 2018

Facebook said Friday a dating service it teased early this year is being rolled out in Colombia.

The social media giant chose the Latin American country as its test lab because Colombians are particularly avid fans of using social networks and websites to find partners.

ADVERTISEMENT

The new feature, rolled out in Colombia this week, allows users to create a separate “dating” profile not visible to their network of friends, with potential matches recommended based on preferences and common interests.

The service is programmed not to link up people who are already connected as family or friends, and users of Facebook Dating will also be able to block people if they wish.

FEATURED STORIES

A basic chat service will be available, and the site will bar strangers from sending photos, videos or links.

Some 21 million people log in to Facebook every day in Colombia, a country of 50 million people, according to the company.

“We view this as an incredible opportunity to continue helping people build relationships in meaningful ways on Facebook,” said Facebook Dating product manager Nathan Sharp.

Facebook’s chief Mark Zuckerberg in May announced plans for the new dating feature at the world’s leading online social network — while vowing to make privacy protection its top priority in the wake of the Cambridge Analytica scandal.

Zuckerberg was emphatic that the focus would be on helping people find partners, not flings.

“This is going to be for building real, long-term relationships, not just hookups,” Zuckerberg said in presenting the new feature.

He said the dating offer was built with privacy and safety in mind.

ADVERTISEMENT

Facebook faced intense global scrutiny over the mass harvesting of personal data by Cambridge Analytica, a British political consultancy that worked for Donald Trump’s 2016 election campaign.

The company has admitted up to 87 million users may have had their data hijacked in the scandal.  /muf

Read Next
Don't miss out on the latest news and information.
View comments

Subscribe to INQUIRER PLUS to get access to The Philippine Daily Inquirer & other 70+ titles, share up to 5 gadgets, listen to the news, download as early as 4am & share articles on social media. Call 896 6000.

TAGS: Colombia, dating, Facebook, Internet, Lifestyle, US
For feedback, complaints, or inquiries, contact us.


© Copyright 1997-2018 INQUIRER.net | All Rights Reserved

We use cookies to ensure you get the best experience on our website. By continuing, you are agreeing to our use of cookies. To find out more, please click this link.